CES 2011 Wrap-Up: Kodak Debuts Simplified EasyShare Lineup
Last updated on 01/18/2013
Kodak makes it as easy to pick a new EasyShare as it is to use one.
By Liam McCabe
Kodak cameras are simple to use. They turn on, they shoot pictures, and with one press of a button, they upload those pictures to Facebook, Flickr, the Kodak Gallery, or whichever sharing site you prefer. It's their greatest strength.
So with their 2011 EasyShare lineup, the film-era giant it trying to make it as easy to buy a Kodak as it is to use one. They debuted four new models at CES, each with easy-to-decipher model names like the EasyShare Touch and EasyShare Mini.
The model that caught our eye the most was the Max Z990. It's Kodak's update to the Z981, a decent, cheap superzoom. The Max is a bit more upscale. We got a few minutes hands-on with a prototype at CES, and it beat our expectations by a bit. It has specs to match its contemporaries, like a 30x lens and 1080 HD video, but a streamlined interface. It should hit shelves in March, starting at $329.
As the name would imply, the Touch is a touchscreen model, sporting a 3-inch LCD, 5x optical zoom, and 720p HD video. Nothing too exciting, but the $149 price tag is reasonable.
Other new models include the Sport, which is a $79 waterproof (though not shockproof) ultracompact with bare-bones specs, and the Mini, a $99 ultracompact with an unremarkable feature set, aside from a tiny mirror on the front, which can help frame self-portraits. (It's a heck of a lot cheaper than putting an extra LCD on the front, like Samsung's DualView models.)
And though Kodak didn't mention them until we asked (we're wicked clever like that), they did release four additional M-series cameras with their older and more cryptic naming scheme, the M522, M532, M552, and M583.