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Fuji FinePix J10
Fuji FinePix J10

Hey! You should know that Fuji has released a newer version of this product: the Fuji FinePix AV100.

Fuji FinePix J10

We've given the J10 a grade of C+.

Editor's Review

If you're going to go for a super-cheap Fuji, go for the new AV100. The specs are almost the same as the J10 plus HD video. The AV100 is literally the cheapest digicam with HD video available. Here's what we had to say about the J10 when it was released in January 2008:

Available in either black or silver, the Fuji Finepix J10 makes for a compact and convenient everyday use camera. It's a decent mid-range digital camera, with a powerful 8.2 megapixel sensor that would be more than enough for most users.


  • 8.2-megapixels
  • 3x Optical Zoom / 5.1x Digital Zoom
  • Center point auto focus
  • Anti-blur Image Stabilization (Digital)
  • AVI Movie Mode with mono sound
  • 64-1600 ISO Levels
  • JPEG File Formats
  • 2.5-inch LCD
  • xd, SD & SDHC Storage Media with 8MB internal memory on board
  • NP-45 Li-ion battery
  • Part Number: J 10
  • UPC: 4547410037364
  • Release Date: Jan 24, 2008

Shop for J10 Accessories

Fuji FinePix J10 Reviews

Fuji FinePix J10 Reviews by Digital Camera-HQ Users

  • 1.0 out of 5
screen (amy — 01/12/2010)

i have had my camera for over a year and turned it on and the lcd screen was broken! It looks like it has been shattered, I have never once dropped my camera and always kept it in a case. Never buy a fuji camera, the same thing happened to my friends camera as well

  • 1.0 out of 5
Horrible! What a nightmare! (sherry delanoy — 12/28/2009)

The camera was O.K. for the price, took ok pics but i don't know why i bought it. it's my 3rd Fuji and after around 8 mos to 1 yr the lens shutter locks shut, not only on this one but ALL my fujis! NEVER EVER again!

  • 3.0 out of 5
Don't get this if you need sharp photos (Raymond — 09/05/2009)

I brought this because I thought it could replace my Canon 40D/12-70 mm for taking patient's leg veins and pre laser skin rejuvenation photos. I took photos with both camera and it is just does not measure up. I will use it for partys where the f stop is 2.8 and iso at 800 should be good enough for people shot. I am back using my Canon. I just don't like to hault it to the office every day because it is so heavy and I worry someone may steal it from my car. This is the reason for buying the Fuji.

  • 2.0 out of 5
Battery (Kris Hampton — 06/01/2009)

Went through two batteries in less than one year. The pictures were pretty good. Bought a new camera that uses regular batteries and has an "eye hole". Couldnt see what I was shooting in the sun.

  • 2.0 out of 5
Bad results!!!!! (Robert — 05/03/2009)

I would suggest avoiding this camera. Sure it's priced low and stylish. It takes terrible pictures, bad auto ISO on this unit. Bought one for my wife and we were very unsatisfied. We sent it back for a refund, and bought an Olympus Stylus 840. The Olympus blows the Fuji away. Trust me this camera stinks, bad. Just spend a few extra bucks and you will not have to go through the misery like we did.

  • 5.0 out of 5
Excellent (Camille — 01/02/2009)

I bought this camera for my 16 year old daughter. As a bonus
I received tha camera case and SD card. This camera is amazing. I took photos of my daughter riding her horse and the shutter speed is so quick! I have a canon which cost 3x's as much and I would not have been able to take the photos so quick. The pictures are clear and the controls are easy to use. The case that I purchased cradles the camera in the side pocke so it doesn't move around and stays secure. Fantastic camer. I did my research on this camera prior to purchasing it. Everything I read was true. Great compact camera.

  • 5.0 out of 5
Best Camera EVER!!! (Katie — 12/30/2008)

I was looking for a camera to take everyday pictures under $100 but at the same time I wanted a good one. I was looking at this and the Nikon Coolpix. I asked the store clerk what he thought and I was told that Fuji is always better. God was he right - the pictures this thing takes are unbelievable! I took a pic in pitch dark and the quality was better than daylight! Everytime I use this camera it makes me horny. I love it.

  • 5.0 out of 5
fuji j10 (tom short — 10/20/2008)

I believe this is an unbiased review. I have no connection to Fuji or any of it's companies. Here it goes. I needed a camera to carry around for those"Kodak Moments". I have read for over 150 hours and cross checked various websites, many well known & credible professional camera & photography websites. I thoroughly research a product before I buy and many seek my advice. There clearly seems to be a consensus that the J10 and for more money and sometimes alot more money there is Sony W120 & 150 and just about all the Canons & especially the Elph 1100. Bottom line is I needed a camera that wouldn't break the bank, provide great qualoty shots, so compact I could carry in pocket & for night time low light shots. Tonight I took low light shots with the flash and I can say the picture quality is astounding, I should remind you all that I took the advice of anothers review and Manually set the camera, ISO 400, exposure to +1/3, white balance to "shade" and believe me I think that fella who wrote this was dead on the money. A friend of mine own a newer Casio Ultra Compact and we have taken nightshots that had so much noise or they are rather not clear and the camera is more expensive that this J10 gem of $109. Also I might say that this camera blows away my larger other brand consumer camera that costs more than twice the money of the J10. In my eyes this camera is a great buy.

  • 4.0 out of 5
Good Camera! (Kay — 08/09/2008)

This camera was a great buy. I am young and I was able to buy this camera for myself, and I am buying one for my brother. I love the size of the camera and the pictures. There is somewhat of a delay between pictures, but it isn't too much trouble. The camera is very easy to use, and the pictbridge makes transferring images to a computer very simple. My only advice is to make sure that you buy a memory card and have a fully charged battery for a long day. The battery doesn't die to fast, but once it starts to die it is quick.

  • 5.0 out of 5
love this (bob strauss — 07/12/2008)

blured photos forced me to upgrade from kodak to fuji which Im glad I did go with the the J10 sharp photos ease of use etc.

  • 4.0 out of 5
So easy even a 7 year old can use it (Patrick — 06/22/2008)

We wanted a camera that was easy and fast to use to give to our daughter for her birthday. After doing some research we decided on the Fujifilm Finepix J10. With just two instructions to our daughter to not put her fingers over the lens and flash and to hold the camera steady she has been happily snapping away. Camera is quick to take photos and the resolution is good. The video, while not brilliant, is as good if not better than some of the fixed focused small memory based video-cams. We have other cameras (digital and film). On occasion however, because of its small form factor and convenience, I've taken to using it as well!

  • 5.0 out of 5
Wanted a small camera for vietnam helicopter unit reunion (gordon macdonald — 06/20/2008)

I wanted a small pocket camera for my Vietnam 16th Air Cav reunion. Something I could keep in a pocket and not risk leaving somewhere after not so few "Adult Beverages".

Took me less than 2 hours to figure out the operation of the camera. Excellent quality pictures. Am using it in "Auto" mode right now. Darn smart camera!

  • 5.0 out of 5
Comission Sales (J. Phillips — 06/18/2008)

I'm a photographer and camera collector. I own about 85 cameras going back to the late 1800s. I own a Nikon D70s and it's a little over 6 Mpx. The overall picture taking capability leans toward the NIkon, but it doesn't hold a candle to the Fuji on resolution. Wow! This new generation of Fuji photo detectors will render incredible color even after sunset!! Zooming through Houston and the camera on "Anti-blur" the building pictures were flawless - zoomed in to 10X. Macro! Night mode!! Museum mode!!! I'm running out of adjectives. Don't worry about the SD-HC card, the camera attaches to the USB and will read either the SD or SD-HC. You don't have to buy a reader. Perfect for iPhoto. The movies (and all these reviews are WRONG) are 640X480 or 320X240 @ 30fps - cannot use the zoom while filming. Fantastic! Rechargeable 740mAh (3,7v 4W) battery lasts for a few days of HEAVY mixed use and there is a Nikon replacement that is double the mAh rating. They're darn near disposable at $100+ bucks! Bought mine online with Best Buy and asked for in-store delivery and then drove over and picked it up. Quit drooling! Go get one!!

  • 5.0 out of 5
Excellent camera for its price (Alex Chong — 06/08/2008)

I had a look at over 10 cameras ranging from Canon to Rollei but made the decision too get the fujifilm J10 based on tis price and great pictures. For its price range, I think its the best. For those on a budget, you don't have to look any further.

  • 4.0 out of 5
A great little Fuji (Eric — 06/08/2008)

I have been loyal to Fuji for many years, and have many different models. This is the smallest and least expensive Fuji I ever owned. I compared Apples with Apples, exactly the same pictures taken with different cameras.

Over-all: It is a good sub-compact Fuji, but below you will find my complaint, AND the fix for it.

The good:
- minimal amount of buttons
- easy menus to adjust
- good to handle buttons
- recessed display (less scratching)
- good light sensitivity for low light pictures
- decent flash for close inside
- good image stabilization
- good pictures over-all
- efficient in file size for individual Meg setting
- good zoom
- a very good value for the pice

The "not so good":
Fuji has always had very good colors, maybe a bit on the "too rich" and "red" side, but this made the pictures very deep colored. Now, in "Automatic Mode" they decided on this camera to lean over to "blue" tone. This is actually bad. When comparing the pictures with other Fujis or other brands, this is clearly a "colder" picture than if there is more red in the picture. But here is the fix! It took me a while comparing and testing, and it works:

- set the Shooting Mode to "manual mode"
- set the ISO to 400; this is a happy medium
- set exposure compensation to +1/3 (not required, better)
- set White Balance to "SHADE" (this is the key and MOST important)

Leave this setting all the time, inside, outside, whenever. White Balance to Shade brings more red into the picture and the colors look now more "natural". There is a clear positive difference when you shoot exactly the same picture at the same time with Auto mode or this set manual mode.

I was originally disappointed about the Fuji engineers to change to a "bluish" picture tone, but with the fix above the J10 is now at least as good in picture quality as cameras that cost double the price.

  • 5.0 out of 5
Great Buy !! (Ed — 04/03/2008)

Took it to the golf course and proved my point, I picked this one over sony 'cause of memory storage xd/sd is varsitile and price over pro stic of sony. Quick, easy learning menu, pics and unlimited movie (mine to 4-gigs). Thanks fuji, I dont need that camcord and I have great pictures.