Digital Cameras 2013

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Fuji FinePix Z10fd
Fuji FinePix Z10fd

Hey! You should know that this product has been discontinued. Here are our current recommended cameras in the Ultra Compact Digital Cameras category.

Fuji FinePix Z10fd

We've given the Z10fd a grade of C+.

Editor's Review

Looking like a digital camera from the not-to-distant future, and sporting a variety of colors from wave blue to precious pink, the Fuji FinePix Z10fd is looking to make a splash with style conscious camera shoppers. The 'fd' stands for 'face detection,' a new camera technology that will be sure to focus on the face of your subject rather than the background, and won't leave you with a blurry photo.

The Z10fd also has an interesting 'blog mode,' which will immediately convert images to the appropriate size for posting on the web (640x480/320x240).

The Z10fd looks very pretty, but it won't cost you more than $200.


  • 7.2 megapixels
  • Movie mode with sound
  • JPEG file format
  • 3x optical zoom / 4.8x digital zoom
  • ISO 64-1600
  • Auto focus with face detection technology
  • Auto and manual exposure
  • 2.5-inch LCD display
  • xD-Picture Card / Secure Digital memory (54MB internal)
  • "Blog Mode" for instant web-ready photos.
  • Available in blue, green, orange, or pink/magenta.
  • Lithium-ion battery
  • Part Number: Z10fd
  • UPC: 4547410027228
  • Release Date: Jul 26, 2007

Shop for Z10fd Accessories

Fuji FinePix Z10fd Reviews

Fuji FinePix Z10fd Reviews by Digital Camera-HQ Users

  • 1.0 out of 5
Horrible company worst ever customer service and don't honor warranty (Michelle Dean Plunk — 11/22/2010)
I had my camera break with me only using approx 5 months. I read the paperwork in the box and called the 800 to be informed it has to be mailed in. I went online printed the form and mailed the camera back to FUJI with insurance and delivery confirmation. They sent me an automated email they received the camera 4 days after the delivery was made. Then I went to check status to have it show me owing $55 before they will fix it. (under warranty again) Then I called the number left a message for a return call to get a message that states for immediate results email me at such and such address so I emailed also. This was 12 days ago and still no response to the voicemail or the email. I emailed of my disgust to then get a form in the mail stating that the battery door was broken and not covered and the camera had water damage. Well funny how the battery at the house doesn't have water damage that was inside the camera. (and I took pictures the day I mailed it of the paperwork I was sending) Finally a live person confirmed after looking at the camera they didn't understand why that was put on my form and that multiple people look at the camera and that is why they have different results on the paperwork/status updates. WHAT A LOAD of Crap. (sorry) They are still telling us they will not fix the camera. Looked online to find numerous others having the same problem with the poorly designed camera door. The manager said if this was the case he would have numerous cameras returned and he would not fix without at least $22.00 and shipping so over $30 for my new camera that I haven't had for a year that is CRAP. Now they are telling me they won't even send my camera back unless I pay for the shipping providing them with a credit card. After researching others have done this to be charged a lot more than shipping. They have the worst customer service, they don't honor their warranties and if they are going to exclude things from their warranty they need to list that on their warranty sheet. I could have taken this back to the store and I still have time to do a credit card dispute but it isn't fair to the store if I can't return it for them to lose on the sale when they don't even have the product to show for the dispute! This is horrible and I am really upset that I have a camera I didn't even hardly get to use. This was my first and LAST purchase from FUJI !! I have owned 3 Canons and they both work great still one being 13 years old and the only reason for purchase on this FUJI camera was waterproof. I will never stray from Canon and Nikon again. I don't know what their customer service is like because their products don't fail! FUJI has lost me and I will make sure others don't have to go through what I do by letting them know how horrible this company is. Thanks for listening and hope this will save someone else from losing money on junk! Michelle
  • 5.0 out of 5
Great camera for pics and video (Marty Mapson — 07/26/2009)

This camera always takes great shots indoors or out. Colors are vibrant and focus is sharp. Plus the videos are exceptional. I had a Kodak camera and I could never get good shots indoors no matter how I set it up, they were always too grainy. I agree with one reviewer here, the people blasting this camera either have a defective unit or simply have a setting wrong. I can't say enough about Fuji cameras. In fact, I gave my old 2.1 MP Fuji camera to my wife and it still takes awesome pics. A great camera!

  • 5.0 out of 5
finepix (kswick — 05/10/2009)

I have had this camera long enough to tell you it is not only the easiest camera to use it also always comes up with the best shots. I rarely have to retake a phots becuase it get s it right the first time.

  • 4.0 out of 5
okay (Loe — 03/22/2009)

Its a good camera takes fast pictures cute thin.
shouldve gone with the 10 mega pixel though

  • 2.0 out of 5
test against other fuji conmpacts (Iris — 03/11/2009)

I have just attempted to take the Z10fd back to the shop despite my inability to get the thing to focus properly they claimed there was nothing wrong with it.
I went back home and decided to run a test.
I have taken identical pictures on a tripod with the Z1 and the F11 they are both compacts predating the Z10 by about 4 years they all show purple fringing but the Z10 has so much noise in the pictures that they appear soft, also its focussing is very poor in low light.
I'm taking it back tomorrow. This is totally unacceptable considering the quality from Fuji's previous compacts and the fact that this camera is supposed to be a no nonsense snap shot camera.

  • 4.0 out of 5
Good (Z10fdlover — 05/01/2008)

I am not sure what all of you are trying to say, but I do know that this camera is great. It is easy to function, easy to hold. Clean, sleek, and portable. This camera is already paying off!

  • 1.0 out of 5
It's going back! (egirl — 04/28/2008)

The battery would not hold a charge long enough to take 2 pictures. Never got a chance to test picture quality.
Overall, a semi-expensive waste of money.

  • 4.0 out of 5
Badly reviewed cameras must have been defective. (Rene' Maggio — 04/27/2008)

After noticing many reviews here that basically trashed this camera, I had to write to say that it's not as bad as all that. Those reviewers that rated it poorly and said that the pictures were bad must have gotten defective units. The camera (my copy anyway) does exactly what it's supposed to do. It is a small, light, portable, inexpensive, point and shoot camera. No more, no less. You can drop it in your pocket and have a camera with you wherever you go. It may not be the best choice as your primary camera, but as a camera you can always carry around with you, it's does a fine job.

There is nothing wrong with the pictures that this camera takes. Nothing that I can see anyway.

  • 2.0 out of 5
Horrible (Natalie — 04/27/2008)

i hate this camera! it looks really cute, but the image quality is absolutely shocking.
Going back to exchange it tomorrow!

  • 4.0 out of 5
Brill little camera this Fuji Z10 (Evelyn Mole — 04/09/2008)

Husband talked me into this camera because of its size and able to fit in my handbag. He normally takes all the photos has done for about 50 years.
He was overwhelmed with the high quality of sharpness and resolution of the Z10. The colours are bright and brilliant typical of Fuji. He wants a a new camera now! These features are not visible on the in-built LCD screen, but get them on a computer monitor and .........
Are you sure the critics are talking about the same Z10 that I have

  • 1.0 out of 5
Horrible Clarity (Katie — 02/18/2008)

As you can see from the rest of the reviews, this camera is horrible! The pictures are not clear on any setting (I have tried them all). I am so disappointed that I bought it and was not able to return it within the 14 days. Now I am looking to buy a new one because it is that bad!

  • 1.0 out of 5
Bad camera (Taryn Hathaway — 01/29/2008)

It has 7.2 MP, but my clunky old Olympus 5.0 out shoots it in every shot! Shots were grainy, zoom made them even worse, and if the subject moved at all, the whole picture was a blur. I downloaded and printed all the pics I took to compare on a very good Epson printer, and they were awful. I am returning the camera, very disappointed.

  • 1.0 out of 5
Fuji FinePix S10fd (Susan Harvey — 01/03/2008)

I received this camera as a Christmas gift - I am praying that Best Buy takes it back! I've never seen such horrible pictures - their "face recognition" is a joke! Everything is one big blur. It makes me totally appreciate my old digital camera. In the week I've had this camera, I haven't had one decent photo no matter the setting! Stay away from this one!

  • 3.0 out of 5
Great Overall (Sydney737 — 12/28/2007)

I was looking for a camera with great quality. And I found this one. It's sleek, cute, cheap, and awesome. I love the photo quality. It was the best. Thanks FUJIFILM!!!!

  • 1.0 out of 5
Lousy pictures (branden — 12/01/2007)

In spite of the reviews telling me how bad of photos this camera took I bought it anyway because I really liked the size/look/price. Unfortuneatly it could not take even a mediocre picture- they looked like cell phone pictures. I returned it after two days.