The EXR sensor is the selling point here; the user can choose one of three modes that favor high dynamic range, low noise, or high resolution. The low noise and high dynamic range modes reduce the resolution, yet truly improve image quality. You can even leave the camera on EXR AUTO, which will make these difficult decisions for you. Also included are manual, aperture priority, and shutter priority modes. The HS30 is the successor to the HS20, a barely noteworthy upgrade with few extra features. This isn't necessarily a bad thing, however, for the HS20 did a lot of things right. You still get a wonderful 30x manually operated zoom, a 3-inch swivel LCD screen, 1080p HD recording, and high-speed movie modes at reduced resolution. Upgrades include a faster continuous shooting rate and weight-savings due to the switch from AA's to a rechargeable lithium-ion battery. Image quality should match that of the recently-reviewed very good F770EXR, so look there for more information.
Being among the first creators of the compact camera, Fujifilm is one of the world's most significant imaging and photographic companies. Fujifilm launched the DS-1P in 1988, gaining credit for the first real digital camera widely available.
Most of their latest advanced cameras use an X-Trans sensor, which eliminates the need for an optical low pass filter by reducing moire with the arrangement of pixel units instead. Eliminating the optical low pass filter means there's less between the lens and the sensor, which translates into better resolution and detail.
Fujifilm digital cameras are famous for their natural image color, wide dynamic range, low noise and high sensitivity. It's hard to go wrong with a Fujifilm X mirrorless camera. Models like the X-M1 have an affordable price, yet sacrifice the right features in order to reach that price. Models like the X-T1, on the other hand, are packed full of the latest, greatest features on the market.
Fujifilm is about more than mirrorless though, offering several fixed lens cameras that are good options as well. Their super zoom cameras are usually a pretty good bet. They also offer a waterproof XP line, but they're more of a budget camera than a best-in-class option.
Fujifilm has also recently joined the retro camera craze, giving many of their models a retro film look with all the features of digital. Many of their models follow this trend, but there's a few that stick with a more digital look.
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