The FinePix S9400W is one of a handful of long zoom options Fujifilm introduced at CES 2014 and is probably one of the better options when you factor in the $350 price (over the S1's $500). The S9400 actually has the same sensor as the S1, though takes AA batteries instead of a rechargeable lithium-ion, has a bit slower maximum shutter speed and doesn't offer RAW. But for a $150 less, if the weather-sealing and RAW shooting don't interest you, the S9400 is a good alternative. It also features the same super macro mode that focuses as close as one centimeter, so you can shoot both close-ups and shots from afar with the 50x zoom. As an extra bonus, Fujifilm hasn't axed the beloved viewfinder. Fujifilm also introduced the S9200, which is very similar and about $25 cheaper, but the wi-fi and better battery life make the S9400W the better option for such a small difference.
Being among the first creators of the compact camera, Fujifilm is one of the world's most significant imaging and photographic companies. Fujifilm launched the DS-1P in 1988, gaining credit for the first real digital camera widely available.
Most of their latest advanced cameras use an X-Trans sensor, which eliminates the need for an optical low pass filter by reducing moire with the arrangement of pixel units instead. Eliminating the optical low pass filter means there's less between the lens and the sensor, which translates into better resolution and detail.
Fujifilm digital cameras are famous for their natural image color, wide dynamic range, low noise and high sensitivity. It's hard to go wrong with a Fujifilm X mirrorless camera. Models like the X-M1 have an affordable price, yet sacrifice the right features in order to reach that price. Models like the X-T1, on the other hand, are packed full of the latest, greatest features on the market.
Fujifilm is about more than mirrorless though, offering several fixed lens cameras that are good options as well. Their super zoom cameras are usually a pretty good bet. They also offer a waterproof XP line, but they're more of a budget camera than a best-in-class option.
Fujifilm has also recently joined the retro camera craze, giving many of their models a retro film look with all the features of digital. Many of their models follow this trend, but there's a few that stick with a more digital look.
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