The Fujifilm X10 competes with the likes of the Panasonic LX5, Canon G12, Olympus XZ-1, and Nikon P7100 in the advanced prosumer category. These cameras, all larger than a typical point and shoot, generally have fast lenses and very good image quality. The retro-styled X10 is no exception: it performed admirably in reviews with its EXR sensor, which most notably ups the dynamic range of images in 6 megapixel DR mode. The lens is a fast f2.0-2.8 and useful 28mm-112mm 4x range, although we would have liked to see something a bit wider. The X10 has also been plagued with floating "orbs" around specular highlights, a problem that Fujifilm has acknowledged but not found a fix for (other than releasing new cameras with a modified sensor). Many find this problem unacceptable for a camera that costs $600; apparently most of that money goes into making the body itself a thing of beauty.
Being among the first creators of the compact camera, Fujifilm is one of the world's most significant photographic and imaging companies. Fujifilm launched the DS-1P in 1988, gaining credit for the first authentic digital camera widely available. Digital cameras by Fujifilm are now loaded with a wide selection of features to select from, the most notable of which is a technology called Super CCD. These sensors debuted first in the vastly popular Fujilm FinePix F30 and give amazing low-light and dynamic range performance, usually outperforming the competition.
A lot of customers pick Fujifilm digital cameras for their famous natural image color, low noise, wide dynamic range and high sensitivity. One of the more sought after models, the Fujifilm FinePix F800EXR, boasts a Super CCD sensor and provides a host of enthusiast-oriented attributes. Fujifilm plainly has targeted the high-end camera market by offering this camera boasting manual modes, RAW capture, image stabilization, WiFi connectivity, a 20x optical zoom and a large half-inch 16 megapixel sensor. Although the the learning curve for this camera is a bit steep, the image quality is one of the greatest in the compact zoom class.
Lately there has been a trend for retro looking cameras; looking to be analog, while still providing the attributes you would expect from a modern camera. Fujifilm has responded to this market need by creating more expensive models such as the X100, XPro-1, X-E1, and the more inexpensive XF1. For the enthusiast that wants to not just take fantastic pictures, but look fantastic at the same time, these cameras are perfect.
The Fujifilm XP series is a great place to look if you're in the market for a waterproof camera that won't break your budget. The XP170 is the highest-end waterproof camera the company makes, and it includes wireless, but you can now find good deals on the cheaper XP50 as well. This camera is perfect for any circumstance, offering a 5x optical zoom and waterproofing up to 16 feet. Image quality isn't as good as more expensive offerings from other manufacturers, but it gets the job done.
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