The Z981 has a heck of a lot of zoom in its lens -- 26x, to be exact. It's very similar to last year's Z980, the most notable upgrades being that slightly enlarged zoom (up from 24x) and a higher resolution (14 megapixels up from 12). It has some other attractive features like HD video, a three-inch display, and raw shooting, too. We haven't reviewed this camera yet, but its getting generally positive reviews from users, though some bad ones regarding the included battery charger (you can always use your own set of AA batteries here). It's reasonably priced and stacked with some cool features, so we can understand why it's been popular thus far.