The Nikon P7100 finds itself in a bit of an odd position. The Canon G12 is its closest competitor, and has a shorter zoom range, but bests the P7100 with better image quality. Other high-end compacts, like Panasonic's LX5 or Olympus's XZ-1, trade that long zoom range for an exceptionally bright lens (which is perhaps more appealing to the target prosumer market). There are also more pocketable cameras that have about the same image quality, like the Canon S100, for less money. At the P7100's price, is there even really a market for a boxy, small-sensored camera with a slow(ish) lens when cameras like the Nikon J1, Canon G1 X, and Sony NEX-C3 are available for not much more? There's nothing inherently wrong with the P7100, but it probably shouldn't be anyone's first choice.