The Stylus 5010 has the smallest zoom of any non-TOUGH Stylus camera this year, but has HD video while the 7030 does not. Like a few other Stylus models this year, it has a fair amount of built-in memory, 1 GB in this case. We think the 7040 is the best of the bunch, but it also costs $50 extra. It really comes down to your preference between zoom and video. If zoom matters, go with the 7030; if HD video is more important, this should be an acceptable choice.