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Panasonic Lumix FZ28
Panasonic Lumix FZ28

Hey! You should know that Panasonic has released a newer version of this product: the Panasonic Lumix FZ35.

Panasonic Lumix FZ28

We've given the FZ28 a grade of B-.

Editor's Review

This has since been replaced by the superlative FZ35. Here's what we had to say about the FZ28 when it was released in July 2008:

Panasonic's FZ28 is a nice extended zoom model, offering a long-range 18x lens. It's also capable of taking 27mm wide-angle shots, for all inclusive photographs. The FZ28 is a great pick for photographers interested in range and breadth. The 720p HD-resolution movie mode is icing on the cake.


  • 10.1 megapixels
  • 18x optical zoom, 27mm ultra wide-angle lens
  • JPEG and RAW file formats
  • 720p high-definition movie mode
  • Lens-shift MEGA O.I.S. image stabilizaion
  • 4:3, 3:2, 16:9 aspect ratios
  • ISO 100 - 1600 (6400 high sensitivity mode)
  • 2.7-inch LCD display
  • Lithium-ion battery
  • Secure Digital memory card storage (50MB internal)
  • Part Number: DMC-FZ28S
  • UPC: 681066915608
  • Release Date: Jul 22, 2008

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Panasonic Lumix FZ28 Reviews

Panasonic Lumix FZ28 Reviews by Digital Camera-HQ Users

  • 5.0 out of 5
Best Camera Ever! (Erol Palmer — 09/17/2009)

Panasonic is not really well known for Digicams but this one is by far the best one I have ever owned!

  • 4.0 out of 5
Excellent all around (D Calvert — 09/03/2009)

I found myself wanting more from my digital cameras, and remember back when I got all worked up with my Canon AE-1 (back in the days when using FILM was all the rage!), but remember how much fun and time and money-consuming all the various filters and lenses were. Wanting much more from my photography than just the typical point-and-shoot, I did a lot of research and bought the DMC-FZ28.

It's an incredibly versatile camera. From indoor to outdoor, portraits to landscape, I can pretty much get whatever I want. Knowing (or just playing around) how to set the camera for various shots gives me a fairly wide range of possibilities for my pictures. I live in Hawaii and spend a great deal of time outside. I can go to the beach, rivers, rainforest, and make my pictures as I want. On beach shots, with breaking waves, the camera tends to have too much brightness and contrast on the automatic setting. But I love being able to change the depth of field, adjust shutter speed, exposure times, etc. All-in-all, a fantastic camera for those who have some skill or desire to get much more out of picture-taking, AND want a camera that can do 99% of what you will ever want to shoot. The lens, zoom, and image stabilization are all very impressive. Controls are intuitive and easy to navigate. Overall, the best camera purchase I have ever made.

Now, if they could only make it waterproof...

  • 5.0 out of 5
best camera i've owned to date (Paul Music — 08/15/2009)

This camera is a must have in my opinion. I'm an armature when it comes to photography, but i am quickly becoming an enthusiast the more i use the camera. I looked at the Nikon d-90 as well as the cannon sx1 prior to purchasing this camera, and could not be happier with my decision. The intelligent mode allows my wife the ability to use the camera in a point and shoot capacity, while i am afforded the opportunity to be creative with its multiple shooting modes and adjustments. This camera, as told to me by a professional photographer, takes as good picture as his $5,000 SLR with a $3,000 lens. Yes..he may be able to get the shots i would miss, or rather mess up, but coming from him, this just confirmed that i had made the right choice in camera. The video is great and the pictures are even better. If you are given the choice of this camera or the others listed above, take this one. You will not regret it!!!!

  • 5.0 out of 5
Great Camera (Betty R. — 08/15/2009)

I previously used a Nikon Coolpix 3000, and this camera is so much better. I have taken a furniture inventory without using a flash—I even was able to take pictures inside Carlsbad Caverns with only the low lights there without a flash, and they turned out great. I have only begun to explore the possibilities of all the features on this camera, but I am extremely satisfied so far.

  • 5.0 out of 5
Forget Other Ultra Zooms (David T. — 08/02/2009)

I wanted more zoom for nature photography than my Panasonic FZ28 (18X), so I bought a Nikon Coolpix P-90 with a cool 24X zoom. After using the Nikon for 4 months and trying all types of shots I began carrying my FZ28 so I could get the photos I really wanted requiring a zoom lense. The Nikon is great for macro shots, but for resolution and true color at a distance, it cannot compare to the FZ28. I did side by side comparisons of the same subject and without exception, the Panasonic gave better results. I just wish Panasonic would come up with an ultra zoom with more megapixels. Then I would be able to get poster size nature shots that I crave.

  • 4.0 out of 5
lots of features (paul johnson — 07/15/2009)

I like the camera. But, seems like the pics taken in sunlight are sometimes overexposed. Especially if people are in the shot. Hopefully its just some adjustment or....

  • 5.0 out of 5
11 / 10 for this puppy :) (Forbairt — 06/14/2009)

I originally bought this camera after reading a few reviews online and in the last few days I've had a few people asking me about it. While I love it I said I'd check out online what people think so I ended up on here and have been reading through a lot of the posts on here and my god its pure gold at times what I've been finding out about this camera and dSLR's in general so thanks to all posting on here.

As I said in the title 11/10 for this camera key points being
1: its small (initially when I got it I thought it was almost too small but once I got used to it I love it)
2: the 18x zoom blows me away
3: so many settings I've still not played with but just out of the bag it does anything I want :)
4: No need to carry around a backpack :)
5: I've looked at some shots others have taken with it and all I can say is wow :)

  • 5.0 out of 5
Lumix FZ28 - more practical than an SLR (Simon Thorogood — 06/09/2009)

I used to have an FZ8 which was my starter camera - I enjoyed it so decided to upgrade to a Canon 40d, with telephoto lens, wide angle lens, battery grip etc.... which cost 4 times the price of the FZ8.
6 months later and after extensive use, I have sold the Canon and gone back to the Panasonic brand and bought the upgraded FZ28.
1. A fraction of the all up weight (and size) of the Canon - I get more shots as it takes no time to setup and get shooting
2. Much less money, so more 'useable' - i.e. I'll take it out on my rambles and trips out to sea without worrying about damage/replacment cost
3. FZ28 has image stabilisation which is superb
4. No sensor dust issues with fixed lens
5. No lens to change as wide to telephoto is equivalent to 2 canon lenses + teleconvertor
6. It has really useable features, full manual control and the brilliant 'Intellegent' mode
7. Picture quality is a little better on the Canon, as is noise control - but not by a signicant amount. I don't micro-analyse my photo's, as I prefer to enjoy the overall result.
All in all, then, it's been an interesting experience - ending up (almost) where I started. It's just my view, and I'm sure many will differ for good reason perhaps, but I think this is the best camera all round for the money available today.

  • 5.0 out of 5
An Opportunity for Creativity (coastcontact — 06/06/2009)

This is my second digital camera. The first was a Canon A70. Like that point and shoot camera it has a full range of manual options that provide results you have always dreamed of obtaining. Although the camera looks like an SLR there is no interchangeable lens and it weighs less than 15 ounces with the battery installed.

How good? I zoomed to the end of my block and photographed a house as if I were immediately in front. It was about 700 feet away. A wide angle photo allowed me to capture the entire main hall of Union Station in Los Angeles including a table less than 10 feet from the camera and everything was crystal clear. Zoom out and focus on something up close and you obtain the effect of depth of field that you might want when shooting pictures the president or just your dog. The high ISO ratings enable many indoor pictures without using the flash.

The viewfinder or LCD viewing option provides a feature that is fast disappearing from cameras but you will appreciate. The manual is easy to understand and the controls are easy to use.

The long lens will prevent you from putting the camera in your pocket. However because its so light in weight you might forget the strap is around your neck.

If you want really extraordinary results you will love this camera.

  • 5.0 out of 5
Love this camera (Michael Jaworecki — 05/29/2009)

As te title states, I love this camera. First of all it takes great pictures. The many scene modes are fantastic. The anti shake works great. I have taken many pictures in black and white under all sorts of conditions without missing a beat.

Plus the bonus on top of all of this is the HD video. I know its not a video camera and only takes 2 minutes at a time but it is excelent video for a still camera with good quality video.

I would highly recommend it to anyone.

  • 5.0 out of 5
Amazing value and performance... (J.C. Collier — 05/24/2009)

I bought this little puppy last year as something the missus could chase critters with around in the woods with and something I could break myself in on in the DIGITAL world. After reading up on it and the competition's offerings I went with the one with the Leica glass and the ability to shoot RAW. I don't care a twitter about the Hi-Def movie mode but shucks, the lady likes it.

I just returned from a week in the high Sierra's wringing the bejesus out of it and my old 35mm SLR gear. After a few days of lugging the "old stuff" from Bodie to Twin Lakes to Yosemite, I started leaving the 35mm in the 4X4 and stuck the FZ28 on top of a monopod and never looked back. Well, there was that one time with the bear... but that's another kettle of knish.

Bottom line? This one's a keeper for the missus for sure as I'm still Jones-ing for a D3X to fit my old glass. Ahh, love...

  • 5.0 out of 5
FZ28-unbelievable buy (Roy Hovey — 05/17/2009)

For under $300, it's amazing you can get a camera like this. I have a DSLR and wanted a backup and Video clip camera. I researched the extended zooms at length, and saw the strengths of the Canon Sx10, though I didn't need an articulating (albeit smaller screen) and decided to go with the Panasonic for a variety of other reasons. It has 18x, a flash burst mode, unbelievably sharp photos, a great viewfinder, very snappy response, custom dial modes (you set em), great LCD (a big 2.7), and the Intelligent Auto Mode is spectacular. Oh, and $100 less than the Canon. I've had one other Panasonic, and they have jumped to front of the class with the heavy hitters in fine fashion in the last few years. You will love this camera - I often opt for it over my Nikon D60 (it's smaller, lighter, and YES—often as fast). Did I mention it does HD video?!! Again, unbelievable camera for $270ish. STEAL!

  • 4.0 out of 5
Great - love it ! (barbara — 03/25/2009)

I had a bulky cumbersome SLR that was like traveling with a small toddler... the prints from this camera are better than the SLR - the colors are amazing (leica lense could have something to do with it). Unfortunately, the only con is that I was just told that it is not compatible with the Apple upgrade photo program Aperature but I still think it's a great camera.

  • 5.0 out of 5
Excellent Camera (Michael Jaworecki — 03/02/2009)

While I am still learning all this camera can do, I am very impressed with the pictures that have come out of this camera. It is light weight, well laid out and has more than ample shooting modes to capture whatever you need. Battery life has been terrific. The HD camera while not as good as a dedicated video camera, does a very nice job even under low light conditions. The only drawback I have seen so far and that may be because I am still learning the proper set up is lag between pictures and that is not all the time so I am guessing I may not be doing everything correctly. It is a very recommended buy for sure!

  • 5.0 out of 5
Go and buy it! (Alex — 02/27/2009)

This camera is a great one. You can use it as a simple point-and-shoot camera as well as you can take advantage of it advance controls.
The EZ zoom function is great! The manual focus option is a good add-on. Pictures are REALLY nice with NO noticeable purple fringing. I am impressed with NO visible distortion at wide angle or telephoto.
I decided to buy this camera after extensive reading of many reviews and hesitating between it and the IS10 of Canon. So far, the FZ28 has not disappointed me at all.
If, like me, you are looking for a good value for money in an enthusiast's camera that makes very good pictures, go for Panasonic FZ28!

  • 5.0 out of 5
Love it! (Sean — 02/06/2009)

I bought this specifically to take to Papua New Guinea and I love it. Thanks to the FZ28, I now have the bird photos I hoped I would. It worked well in very challenging conditions and wasn't as bulky as an SLR. The integral zoom was a key point for me and I was very impressed with it.

  • 5.0 out of 5
Best. Buy. Ever. (Jared Strom — 02/05/2009)

I have owned the Panasonic Lumix DMC-FZ 28k (black) for a few months now, and have finally used it enough that I feel confident in writing a review of my own.

First, let me say that before buying this camera I spent about two years of reading expert and user reviews of every superzoom camera released over the past four to five years. After recognizing Panasonic's FZ series for its consistent superiority, I made the decision to buy the FZ 28. I'm very glad I did.

The picture quality: absolutely wonderful. While their is some slight distortion (purple/green finging, chromatic aberation) at full wide-angle and full telephoto, it is much better than the typical distortion levels seen from other megazoom cameras with large lenses and small sensors.

Second, the camera feels very well-built. The plastic casing may be a breaking point for some, but the build quality is more important than the material used, in my opinion. The buttons and controls are all well-placed, as well as customizable and very intuitive. Many experts complain about the small EVF; what many users don't know is that the FZ 28's EVF is one of the only in its class that shows 100% field of view, it's just packed in a small space.

The thing I like the very most is the gorgeous, fast, versatile, optically-stabilized Leica lens. I'd love to write a sonnet at this point to pay tribute to such a magnificent piece of equipment... but that'd be inappropriate.

If you're looking for something with insane optical versatility and gorgeous picture quality, this is it. This camera is fun to use and makes every shot I take look as if it had been professionally crafted with an expensive dSLR. If you have about $300 - $350 to spend on a camera, do yourself a favor and get this. You won't be disappointed.

  • 4.0 out of 5
Great point & shoot with ultra zoom but... (Francis — 01/26/2009)

...the sports mode is not as fast as the one on FZ8. The built-in flash does not reach very far, pretty typical for built-in one I guess, but photo quality is great for close-enough objects. Be prepared to try out the various options/settings that fit your needs under different conditions, for there are quite a few combinations that will enhance or mess up your photos. Once you get used to the options/settings and are able to select the best one(s) from your experiments, this camera takes great quality photos under most common conditions.

  • 5.0 out of 5
WOW! (Meredith — 01/19/2009)

Wow, what an incredible camera! The FZ28 has excellent indoor picture quality. I love the way the camera adjusts to the lighting quality. All you have to do is touch one button for the pop-up flash or if you don't want the flash, you don't have to do anything. Either way, the pictures are perfect every time. I would recommend this camera to anyone. Definitely the next best thing to a SLR.

  • 5.0 out of 5
Professionals watch out (Maurice Taylor — 12/26/2008)

Had the FZ7 for two years, just got the Z28,wondeful results.Canon 450D 18-55mm/75-300mm doesn't give me the same results or useability. Joke for the professionals, this little magician will allow the average picture taker to show them up !! Having fun enlarging onto canvas & selling them. Panasonic one of the best kept secrets !!! Pocket money camera.

  • 5.0 out of 5
Lumix FZ28 (Catharina — 12/06/2008)

Lumix FZ28 is the best choice you can make.. it is better that the new Canon SX10 IS..the last one is missing the versatility of different lenses..

I used now Lumix for a week in any scenario and if you professional or amateur this camera is a great choice for you.

  • 5.0 out of 5
Sweet little shooter... (J.C. Collier — 12/04/2008)

I bought this as an interim digital camera [the wife's] before blowing the bank account on a D3. We took this little puppy on vacation to the mountains and GEEZ LOUISE, this camera can do the job! While it will obviously will never take the abuse that a pro camera would put up with it is a great camera for the market segment it is intended. While I haven't yet rung it out for all its features of which there are many but I was able to take pics in low light, hard sun, overcast, running streams and the like and it the pics are absolutely gorgeous which I attribute to the Leica glass. The missus put it through it's video paces and it did that with aplomb as well. So I guess I won't have to empty the bank account just yet...

Highly recommended for those not needing a pro setup but wanting to make great photos that they can decorate with.

  • 3.0 out of 5
Good camera with its own short comings (Zen — 10/31/2008)

This camera is very good though it has some short comings.

There are lots of pros, but highlights here. (Please keep in mind the price)
1. Lens is the first strong point
2. The Venus 4 Engine
3. OIS, super zoom.
4. Fast.

1. The images still suffer with purple fringes
2. The white balance in iA mode is not correct
3. AF illuminator cannot be switched off in iA mode
4. AF in iA mode sometimes goes frenzy. Does not focus accurately.
5. iA mode produces ultra sharp pictures. There is no option to soften the image.

There are other minor gripes, but all in all, this camera is very decent. Highly Recommended

  • 5.0 out of 5
Awesome zoom and macro mode (Anoop Ashok — 10/28/2008)

The camera is too good. Its has excellent telephotographs. The macro mode is equally good and you can capture shots in close distance up too 1 cm . Outdoor photos in Aperture mode is a bit bright but can be easily adjusted if you know the correct settings. Overall I have been able to caputure some really cool telephotos and closeups

  • 5.0 out of 5
An excellent versatile camera (Carmen — 10/21/2008)

I wanted an upgrade from my excellent Panasonic TZ3 compact, which would take better low light pictures and allow me more creativity into the bargain.

After a lot of thought, looking at various reviews of various bridge-type cameras, including whether I could afford a DSLR and appropriate lenses, I kept coming back to the FZ28. Having already had experience of the excellent 10x Leica lens in the TZ3 and being impressed with that camera's abilities I decided that the FZ was the camera for me due to it's 27-486mm equivalent lens and the generally good reviews.

So far I've only taken pictures in extremely difficult indoor conditions. My partner is a mobile DJ and part of the reason for getting a better camera was to try to get better pictures of his events. Now I know a DSLR would get better -noise free images (depending on the size of the sensor) but I have been pretty impressed with the FZ so far. Of course shooting in very low light with people moving (dancing) is always going to be very difficult. At ISO800 there is visible noise but the camera's processing keeps in under control enough to allow a decent image for upload to an online gallery or printing at 6x4. I have not yet tried boosting the ISO even more but expect that the image will be pretty noisy - the limitation of a more compact sensor.... and a tradeoff for price and portability!

At wide angle the camera has a relatively large aperture (for a compact type) of F2.8 and I have noticed how much better the camera is than the TZ3 - the lens allows a lot more light in and the pictures are clearer and brighter than the TZ3 in low light. A test shot at ISO400 with shutter speed 1/8 in lowlight on both cameras proved that the FZ was far superior, as should be expected, producing a much brighter picture with much less noticible noise.

I have yet to really test out the zoom capability as I haven't really done any outdoor shooting, but certainly I have got some great candid indoor shots of people, with the long zoom. The low light ability in the less difficult situation of a normally lit room (rather than a dark disco) is great meaning that the flash is not necessary even at a relatively long zoom (the aperture reduces from F2.8- F4.4 as the zoom is extended) so candid shots are easier without the flash alerting the subject to the camera's presence.

I have tried taking some macro shots as the reviews suggested that the camera was excellent as such. I took some shots of a penny, taken in low indoor lighting with the lens a distance of 1-2cm from the penny, used manual focus and got truely excellent detail on the penny. You can get an additional macro lens to add, but the in built macro facility is excellent. The only problem coming from the ability to focus so close to the lens being that unless the subject is lit from the correct angle the lens barrel throws a shadowonto it, but this is inevitable and not a fault of the camera.

I have read a review on here which suggests the AF system on the camera to be very bad. I can only think that the reviewer may have a faulty camera as I have not had a problem. On occasion the AF hunts a little but I've not had a problem and it's still quicker than I would be using manual focus! Mostly the AF is spot on, and the powerful AF assist lamp helps it to find it's subject. Using AF single area HIGH speed gives quick focussing results. The AF tracking and face detection function on my camera works extremely well. Once the Face detection has located a face, it can be turned side on to the camera and it will still recognise it.

I've shot some video both at HD and normal widescreen format. I had no problems with the focus here either, and the videos are clear. The sound quality is acceptable but not great, but then it's not a video camera and I'm not expecting miracles. The file sizes on HD mode are HUGE though. A 10 second clip on HD took up 20MB space!

The manual focus method is tricky and I don't use it unless doing macro where the subject is still, or perhaps if I was anticipating some sporting action to happen in a certain spot I might use it.

Overall I'm pleased with my purchase having tested it in some extremely difficult situations for a compact type camera to cope with. A fuji might have been better in low light but I think the Panasonic -Leica Lens has it beat in most other areas, and I'm looking forward to finding out what it can do outdoors and on well lit days!

  • 2.0 out of 5
Too Many Issues to keep (J. Puglise — 10/08/2008)

After weeks of reading reviews and stats, I thought I had narrowed my choice down to a few cameras. Since I really did not want to lug around two cameras (still & video) while traveling, my needs may be a bit different than most who are looking at this type of camera - but not much.


* A camera small enough to travel with (not an SLR).
* 8mp+ in order to be able to crop shots etc...
* Improved flash power (or hot shoe) in order to do fill etc...
* A wide angle (28mm equiv. or better)
* Acceptable low light ability (within industry average)
* Good/quick (non-electronic) auto focus in both still & video
* Zoom capability in video mode
* And it would be nice if i could have HD (720+) video &mpeg4

It looked to me like the FZ28 was about as close as I could get to everything I wanted but it turned out to be a disappointment.

After one week of shooting here are the main things that made this camera unacceptable and caused me to return it...

BIGGEST PROBLEM was the TERRIBLE lag time of the AF while shooting video. The AF time was VERY BAD in 640x480 mode and TOTALLY UNUSABLE in HD mode. A simple shot of my son running towards me in an open field on a bright sunny day caused the AF to wonder constantly to the point of making the shot totally unusable. Even if I could have manually corrected focus to save the shot it would have been ok however this is not an option so I was left with watching an out-of-focus shot that I had no way of correcting. This happened over and over again in many situations during the course of a week’s worth of shooting! Not to mention the numerous glitches in video playback that occurred in HD mode.

This issue was not confined to only video. After trying many of the different auto presets I had many reoccurring issues pertaining to soft focus, contrast (washed out whites) and exposure. Also, there was a strange AF related problem in the menu setup. When “Face Detection” was turned ON it was actually OFF and when the menu said it was OFF “Face Detection” was actually on! I don’t know if this was a glitch in the programming or if someone just got the English translation incorrect…

I am a Video Editor (and photographer) by trade and have worked with electronic equipment all of my life so the aforementioned problems are NOT due to any technical shortcomings on my part. After seeing all the features, I really wanted to like this camera but it just falls way short of doing even a marginal job in too many areas!
After dismissing the Fuji 2000HD due to bad focus review, I have now moved on to look at the Canon G10 and Power Shot SX10IS. Perhaps one of these will fare better.

  • 5.0 out of 5
Best overall but.... (Tom Falk — 09/24/2008)

I did my research and the Panasonic FZ28 is the best. It does everything and more. There are two things that I did not expect to encounter. First of all, if you use a SDHC memory card, it will not work in the Panasonic plasma or through the SD slot in the Wii game console. Also, the audio/video cable supplied works fine on an older TV with and audio/video jack but it will not work on the Panasonic plasma that way. You have to spend $40.00 for the component cable to see your videos on the plasma.

  • 5.0 out of 5
Panasonic FZ28 (Daniel — 09/01/2008)

Owned it for a week now. Though still relatively noisy even at ISO100, but ISo400 and 800 is perfectly usable. Very responsive for a camera with such zoom range.

End to end image is excellent. Highly recommended.

  • 5.0 out of 5
"Almost Perfect" (Courtland Roberts — 08/31/2008)

Love my new camera (only had it one day). Panasonic Lumix FZ28 The reason for the switch is that it shoots RAW. My workflow is ...import RAW and develop,save as PSD or TIF do my darkroom stuff in adobe 6 and then save for CD (PSD or TIF) and one copy for storage on the web and one copy JPEG for emails etc...

The main difference I have found using RAW (aside from the control) is that a pic that when all is done and is stored as a JPEG it is above 7 MP, where as before, I would shoot in JPEG, ADOBE manipulation in PSD,convert back to JPEG for storage etc.. and the file would be less than 2 or 3 MP (Kodak) and 3 or 4 MP from the new camera.

Check this feature out;

I can choose the smaller capture size (Which switches the sensor to only use a smaller section) and I then can zoom up from 18X to GET THIS !! 32X (OPTICAL ZOOM NOT DIGITAL) makin the lens an astonishing 900+ mm (35mm film equivalent).

The only bad thing I have found with the FZ28 is the shutter lag. I am used to my Kodak which has virtually no lag.

  • 5.0 out of 5
Can't ask for more.... (Shrey — 08/28/2008)

This is an amazing machine. I am totally in love with it. It gives you manual controls like an SLR, however it offers a tremendous advantage in terms of portability . I am still experimenting with features and I am having a good time. The next step from here can only be an SLR. But given the expenses, the load of all those extra lenses and the price, this seems to be very good trade off.

  • 5.0 out of 5
It is so good I will buy it soon! (Pietro Pozzi — 08/28/2008)

It is so good I will buy it soon!

  • 5.0 out of 5
Excellent package (Deepak — 07/29/2008)

This camera looks amazing. I am yet to buy this one but whatever I have read about it, is enough to understand that it is powerfull camera.

Will come back with more details once i get this.