As is often the case, speed is sacrificed at this price point: the W530 can click one picture per second, making it a weak candidate for shooting basketball games or any spontaneous movement. This point-and-shoot is built more for group portraits and less-challenging photography. Like many cameras in its range, is basically meant to be an easy-to-use shooter with solid picture quality and a reasonably good-looking design for a palatable price. Like the other Cyber-shot digital cameras announced this year, the W530 comes with Sony’s Picture Motion Browser software preloaded to the camera so users can pre-select image and video files to upload automatically to any computer. Any gadget that prevents us from loading more software to our tired computers earns a star for convenience. The W530 uses a rechargeable lithium-ion battery that lasts about 250 shots before needing to park in its wall charger. This battery life is about average for this price range. The Sony W530’s image sensor proved itself a solid performer in some of last year’s W-series models, so we expect good things from this digital camera. If you’re interested in the W530, it’s worth taking a peek at the W510 too, which costs $20 less and shares most specs except for the megapixel count. The W510 has 12 megapixels, but do you really need 14 megapixels anyway?