Despite creating what might have been the best point-and-shoot camera of 2007
, Fuji's slate of 2008 cameras were relatively bland and uninspiring. With attempts to move into HD video (S2000HD) and an emphasis on style (The Z20fd), Fuji seemed to let their more mainstream cameras fall by the wayside. The Fuji FinePix J50
is a good example of this. It's not a colossal failure like the S60 or an irritating disaster like the M763. It's just boring, unimaginative, and not a very good camera. While their marquee cameras are nice, if Fuji continues to round out their selection with filler like the J50, they aren't going to endear themselves to consumers.